How skinny is….. skinny?
So, I love to read the newest fashion magazines every month but honestly now a days to me…its depressing.
Why?…
Because it seems like the models are shrinking more and more every year and I’m not! lol.
Seriously, because of this, I used to ask myself….where do I fit in this lifestyle?
I am honestly one to admit that I was lead to belive that if I was not able to fit into that skirt or those jeans that the model selling them was wearing, I just was not ”normal”. It effected not only my body image but also my self esteem.
Unfortunately, these are issues that not only I, but teens and women everywhere deal with.
Most models in today’s industry are really noting like the average consumers that buy the products….. so why are they so appealing?
It is because thin is definitely in.
Theres even a market for anorexic models….
These are some of the extreme examples…..
So, has looking ideal become more important then being healthy?….seems so.
Over time I have come to understand that I don’t have to kill myself with crash diets that dont really work or stress over it… all I have to do is be myself, be as healthy as I can be and accept that I was not made to be a size 0.
Basically the way that I look at it is that we are all born differently.
Not one person is meant to be the same size, weight, shape…etc.
We should all accept ourselves no matter what size we are.
Most importantly I belive that we should realize that our own beauty is special and never rate it on the size of clothes we wear.
Gen “Y”…is this you?
If you were born between late 1970′s-1980′s …..Congrats, you are Gen y (Generation y)also known as the the Millinnials, The Eco Boomers or my personal fave The MTV generation.
If your still wondering what this means let me emphasize. Gen Y basically includes anyone that was born after the late 70′s (Although there is still speculation about this time range.)
The previous generation, Gen X, also called The Baby Boomers is anyone that graduated High School in the 1980s. Although Gen x were the first group to be raised with televisions in their homes, the media was not as advanced with technology as it is for Gen y.
So, how does a company market to such a vast generation? In my opinion, It’s all technical…..Technology, that is.
Let’s look at bit closer at who has been successful at marketing to Gen y: Apple, Jet Blue, Coke and Red Bull Companies just to name a few. How do these companies speak to this demographic? To answer that, we first have to understand the 4 things Gen Y considers before buying a product or using a service.
- Low cost
- Good quality
- Fast service and
- An “Experience worth the money.”
They just know us……
Even Yahoo understands how unique we are!
And Fairfax credit union knows what we really want….
Darn, they know our weakness…. twenty five bucks! lol.
Gen “y”ers are young collage students that are open minded as well as curious to the latest and greatest technology but, most importantly…. They have lots of disposable cash…. So, this is the best generation to sell to yet!
Check out these stats…
In their recent book, Reynol Junco and Jeanna Mastrodicasa (2007) found that in a survey of 7,705 college students in the US:
- 97% own a computer
- 94% own a cell phone
- 76% use Instant Messaging
- 15% of IM users are logged on 24 hours a day/7 days a week
- 34% use websites as their primary source of news
- 28% author a blog and 44% read blogs
- 49% download music using peer-to-peer file sharing
- 75% of college students have a Facebook account
- 60% own some type of portable music and/or video device such as an iPod
Yes my fellow Eco boomers, we are spoiled.
On a final note I just want to say ….I can’t wait till the next generation beats those kind of stats!
Doesn’t the public make their own decisions anymore?
Is the advertisment media completely the blame for why people waste their money on things we really didn’t need anyway?
I agree that it is pretty tricky how these companies are placing the names and logos of their products right in front of the public eye in every day places and situations. It can get pretty ridiculous where you can find them now a days. Although, doesn’t the public actually decide if they really want them or the lifestyles they encourage?
My point is that no advertisement via radio, TV or magazine can make us give our money to them. We all knowingly make these decisions. Sure they may influence us, but isn’t it our own personal responsibility to make wise choices with our own money?
I am one to question everything so please feel free to comment on this subject.
